Meet Soo Joo


Model & Style Trendsetter 

Known for her career-catapulting hair transformations and vibrant energy, Soo Joo is a favorite of fashion’s top designers and magazines.

BORN IN: Seoul, Korea 

GREW UP IN: Southern California

HER MODELING START: Discovered in San Francisco Bay Area thrift store and then made the move to modeling in NYC

BIG BREAK: Beginning with one of her biggest supporters to date; fashion editor, Carine Roitfeld, saw her potential and shot for her namesake publication, CR Fashion Book.

FUN FACT: She's in a band called Ore

HER ICONS: David Bowie and Charlotte Rampling. 

THE HAIR: First, the career-changing platinum blonde, then the short cut, and now… stay tuned! 

Follow: @soojmooj on Instagram